Three Ways To Sustain Innovation In African Startups

The conversation surrounding innovation in business is usually geared in a positive direction, given its numerous benefits. For example, it improves productivity and efficiency such that growth is almost always guaranteed even during turbulence or uncertain times. Therefore, it is an advantage for a startup to create an environment that fosters innovation. Africa is gaining the spotlight when it comes to creating opportunities for startups as the continent offers unexplored potential with its embrace of technology.

The continent houses some of the world’s fastest-growing economies, indicating that African startups that implement systems to utilize the benefits of innovation are likely to be ahead of their peers in the industry. However, to continue reaping those benefits, sustainability is critical. And while the future looks bright for startups on the continent, there is still some work to be done. Many startups in Africa fall off the innovation train due to a lack of meticulous and strategic planning — even though the environment is inviting.

Needed Resources

Startups need resources, primarily financial, to execute and maintain innovation, and impact investments are particularly useful in that regard. They are considered the sustainable bridge between strategy, learning, innovation, and change. These…