Business Model Innovation — Is It A Good Move?

Juwon Lawal Razaq
3 min readSep 29, 2020

The world is going through a lot right now and with some businesses on the verge of collapse, there seems to be a growing need for adaptation to the times. And while this seems to be a good idea, just by thinking about all the benefits, a lot of consideration goes into it. Executing the change takes a lot of strategic decisions to make sure your business can handle the shift and really gain those advantages.

The purpose of a business model is to guide a business to success. Or in simple terms a plan that outline how an organization will make money, which goes beyond just pricing, and usually this plan or guide is tailor made to suit an industry or the market trends. And if the generation of the model is centered around strategic choices concerning things like identity, resources, target customers, supply chain and channel strategy as well as valuable products & services, the business is likely to be on the right track- for the most part.

How do you know it’s the right move?

As mentioned, the business model will depend on what is happening in your industry or your external economy, becomes relay useful where there is either rapid economic growth or when things are falling apart, like in our current situation. So, businesses that are rethinking their business model now won’t be doing themselves a disservice. This…

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Juwon Lawal Razaq
Juwon Lawal Razaq

Written by Juwon Lawal Razaq

Founder of Africent Group ( www.africentgroup.com) Member, Forbes Business Council , Member Commonwealth Entrepreneur’s Club.